A Simple Walkthrough: How to View and Interpret Monthly Sales on Shopify


Understanding and analyzing your monthly sales on Shopify is key to refining your business strategies. Whether you’re a small business owner or managing a large online store, having insights into your sales performance can help you make data-driven decisions. Here’s a straightforward guide on how to view and interpret your monthly sales data on Shopify. Plus, we’ll introduce you to the Nekoninja Shopify Inspector, a powerful browser extension that can elevate your analysis by providing additional insights into any Shopify store.

Step-by-Step Guide to Viewing Monthly Sales on Shopify

Step 1: Access Your Shopify Admin Panel

To begin, log in to your Shopify admin panel. If you’re new to Shopify, remember that your admin panel is where you manage all aspects of your store.

Step 2: Navigate to the Analytics Section

On your Shopify dashboard, you’ll see several tabs on the left-hand side. Click on "Analytics." Here, you’ll find various reports that give insights into your sales and overall store performance.

Step 3: Select Reports

Under the Analytics section, choose "Reports." Here, you can find multiple reports segmented by various criteria, including sales, traffic, and customer behavior.

Step 4: Choose “Sales by Month”

In the reports section, look for the "Sales by Month" report. This will provide you a comprehensive overview of your sales figures over the designated time frame, displaying the total sales, number of orders, and average order value for each month.

Step 5: Analyze Your Data

Once you’ve accessed the report, take time to analyze the data:

  • Total Sales: Look at the overall sales number to gauge your store’s performance.

  • Sales Trends: Note any significant spikes or drops in sales. These could be due to marketing efforts, seasonal changes, or economic factors.

  • Customer Behavior: Consider how many repeat customers you’re getting, indicating customer loyalty.

Step 6: Adjust Strategies Based on Insights

Use the insights you’ve gathered to inform your marketing strategies. If sales are lower than expected, consider launching targeted promotions or revisiting your pricing strategy. If you notice certain months consistently perform well, plan your inventory and marketing accordingly.

Enhance Your Analysis with Nekoninja Shopify Inspector

While Shopify provides essential sales insights, you can further improve your market analysis by using the Nekoninja Shopify Inspector extension. This extension serves as a comprehensive tool to analyze any Shopify store and gain valuable insights:

Key Features of the Nekoninja Shopify Inspector

  1. Shopify Store Analysis: Instantly scan any Shopify store to view detailed product catalogs, pricing, and store details. This allows you to assess your competition and identify market trends effectively.

  2. Best-Selling Product Finder: The extension enables you to identify the top-performing products based on store activity. Understanding which products are thriving can help you optimize your own offerings.

  3. Shopify App & Theme Detector: Discover which themes and apps a competitor is utilizing. This knowledge can prompt you to upgrade your store’s functionality and improve user experience.

  4. Traffic & Revenue Insights: Estimate traffic levels and revenue trends of competing stores. Knowing your competition’s marketing strategies can help you develop innovative approaches.

  5. Ad Spy Tool: Track your competitors’ ads on platforms like Facebook, Instagram, and TikTok, uncovering what works and allowing you to create compelling campaigns.

  6. Live Store Tracking: Monitor Shopify store updates in real time, giving you a competitive edge by staying informed about your competitor’s activities.

  7. User-Friendly Interface: The intuitive design of the Nekoninja Shopify Inspector allows you to quickly access store insights, making data analysis efficient and hassle-free.

Conclusion

By following this simple walkthrough to view and interpret your monthly sales on Shopify, you become equipped to improve your business strategies. Pairing this with the powerful Nekoninja Shopify Inspector extension can amplify your insights, ensuring that you’re not only aware of your own performance but also staying ahead of your competition. Utilize these resources to drive your Shopify store to success!